Kyra Bobinet, MD, MPH, is the CEO of engagedIN (, a company offering behavioral design for the health and wellness industry based in California, and author of the recent book: Well Designed Life - 10 Lessons in Brain Science and Design Thinking for a Mindful, Healthy, and Purposeful Life. Her medical school training included a focus on integrative medicine and contemplative practices. She has created and led inner awareness (mindfulness) nature-based program for repeat violent offender youth in juvenile hall and detention camps.